Should Your Insurance Company Offer Cyber ​​Protection

Should Your Insurance Company Offer Cyber ​​Protection

Cyber ​​security has become a concern for U.S. companies. over the last few years, and for good reason. Information violations not only become more common, but also much larger. Nothing describes the state of modern web security as well as recent violations, which make hackers target the IRS by exploiting false security to compromise over 100,000 taxpayer records.
A similar violation has also affected a much smaller company, and used to see a forward-thinking insurance company racing to adapt. Here’s what you need to know to determine whether, first, you really need virtual insurance and, secondly, what you should look for in a policy.

Should Your Insurance Company Offer Cyber ​​Protection

Are You at Risk?

If you work with any customer information, then the answer may be yes. The term to be considered here is Personal Identification Information, or PII. This is not a technical term, but a legal term that brings some teeth if you have to deal with it.

At its root, PII is part of the information collected that allows third parties to identify their respective business clients. Given how well the Internet uses the slightest hint to track someone, the definition is vast. Full names, email addresses, site nicknames, and (sometimes) even web cookies can all qualify as PII.

If you keep something under the PII umbrella, you run the risk of violation. Violations are very expensive, both for the affected consumer and for the company responsible for the loss. Companies in the health and retail industry are clearly at high risk, but when it comes to it, any business that makes a habit of collecting information should ask their insurance company about cyber policy.

What are your Cyber ​​Policy Needs?

You should look for some things in cyber insurance policy. As you might expect, a good policy should include financial damages that are directly caused by a violation. However, cyber attacks can cause financial damage in various ways. In particular, make sure your company is protected from:

– Losses caused by lost time and productivity. A large hack can cause the company’s gears to stop. Find an insurance company that guarantees the coverage of lost revenue during this period. – Indemnification by third parties. Some modern companies handle their own data. Outsourced IT support or other company can be a victim of a violation affecting your customers. – Losing Reputation. Companies that are violated, even those who have done their due diligence, almost always take a PR punch after the attack. A good policy offers some cushioning against common customer losses.

Finally, try your best to work with an insurance company that has an educational component. Some plans will also be equipped with training to avoid violations. As good as its protection, it’s safe to say that it should not be used. Installing a set of best practices can help you not to rely on safety nets in the first place. Should Your Insurance Company Offer Cyber ​​Protection

5 Reasons Why Your Business Needs Whiteboard Animation

 

Tech-savvy businesses around the world have found an ingenious and catchy way of attracting their target customers.

We are talking about fun-filled whiteboard animation videos.

This kind of animation takes the form of a creative story captured by a visual artist on a background which resembles a whiteboard.

The characterized hand-drawn images in a whiteboard video are a fun and economical way of advertising your products and services to potential customers.

If done professionally, you’ll be able to pass clear and concise messages to your viewers minus all the fluff associated with other kinds of animation.

Whiteboard videos go straight to the point without cluttering the message.

Still not sold on why your business needs to start using whiteboard animations?

Here are 5 good reasons to consider using whiteboard animation.

1. A whiteboard animation video is fun to watch
Complex business messages do not always have to be bored and a headache to decipher.

More people will want to do business with your company whiteboard videos which are still informative but still entertaining to watch.

The more receptive and responsive viewers will be to your message.

2. Your competition does not stand a chance
Is your business enterprise in a highly competitive niche?

Are you finding it hard to get picked from the crowd?

An animated video to market your business might be just what you need.

Although gaining in popularity, custom whiteboard animation videos have not become common as other forms of video marketing such as webinars, for example.

And lead many into your sales leads into sales.

3. They are more shareable
Whiteboard videos have a psychological appeal to them.

If you consider the fact that our brains process visuals 60,000 times faster than text, it’s easy to see why animated videos can be so appealing.

Most of us love cartoons or their depictions.

And the subtle mix between informative content and animated characters is what makes whiteboard videos more shareable.

More social shares means more visibility for your brand.

4. Animated videos are pocket-friendly
One of the biggest challenges marketing experts are facing today is insufficient marketing budgets.

A regular live-action video ad for your business has many related costs such as actors and a location, paying for equipment, and production costs.

But animated videos on the other hand only need a monthly subscription to manage.

You can choose from a variety of companies offering cloud-based solutions for creating online videos. Most of them use drag-and-drop tools which are easy to use.

5. It has a surprise element to it
The element of surprise associated with whiteboard animation will keep viewers guessing on what the hand is drawing on the whiteboard.

This stimulates viewer anticipation among your viewers.

Creating anticipation is a smart way of getting your viewers hooked on the video’s content till the end.

Pro tip: Do not disclose all the juicy details of your animated video within the first seconds. Viewers will not have a reason to stick around much more if you do.

There you have it. Some pretty solid reasons why your business should start making use of whiteboard videos if it has not already.

Just make sure you have a clear call to action in mind for the viewer before proceeding.

Defining this well and knowing your viewer’s pain points will set you on the right path to a higher conversion rate.

Marketing an Education: 3 Tips for Success

 

An average college student falls between the ages of 18-24. This means they are a prime target for digital marketing.

However, these young adults are smart. You can not just throw any type of content out there and expect them to bite.

Your strategic marketing plans must be just that- strategic. Luckily, we know a thing or two about content marketing.

Read on to learn 3 tips for successful marketing an education.

1) Lights, Camera, Action- Cue the Video
Video streaming is one of the most effective approaches to capture your audience’s attention. Millennials watch 2.5 times more videos from the internet than they do on the television.

Snapchat is one of the most popular used platforms that most young adults get behind. It allows you to take photos or short videos and post them as your ‘Story’.

Snapchat boasts a variety of opportunities for attracting your blended learning targets. Use the app to show hidden places on campus, students’ favorite go-to pizza place, or funny, relatable content.

Also, Facebook Live is another growing entity that marketers should keep an eye on.

Use campus guides or student ambassadors to highlight all of the notable features to your university. Just make sure it’s stuff that a college student would find interesting!

2) Create Meaningful Experiences
People, especially millennials, are attracted to what makes them feel something. They are more likely to be swayed by a University that creates the meaningful experiences for them.

Experiential marketing is commonly used by marketers who sell experiences. It allows for the student to develop a one-on-one relationship with the school.

A great way to use experiential marketing is through prospective student fairs.

Instead of being another Plain Jane with a generic booth, find ways to sell up your university’s experience.

You can rent a photo booth for students and their friends to take silly pictures of themselves.

Do you have any noteworthy alumni that students would want to meet? Bring them for a meet and greet, too! Students can take pictures and listen to their experience.

3) Boost Your SEO Rankings
Students and their families will likely go online to gather information about schools. When you’re conducting their research, you should secure your spot at the top.

You should learn the ins and outs of Google AdWords. AdWords is one of the most effective tools in driving traffic to a university’s web page.

If you have not focused too much on search engine marketing (SEM), now is the time. With Google AdWords, you will likely see a lot of competition from other schools.

Find or hire a staff member who is fluent in SEM. Without an experienced individual, your search marketing efforts can be quite an futile as it is an ongoing process.

 

The most important takeaway from marketing an education is that you are selling an experience. With the right strategy, this can work very well to your advantage.

Marketers must be able to skillfully create a memorable and meaningful edge to the university.

How to Capitalize on Hot Button Topics With Your Marketing

 

Which is the correct way to bathe? Standing in a shower or sitting in a tub?

We’ll answer at the end of this article. But it’s hot button topics like that one which gets people talking and interacting online. And hot button topics are just the thing you need for a boost in your online social marketing.

But why do these topics get people talking and sharing? And how do you take advantage of controversy without destroying your brand’s reputation?

In the next few paragraphs, we’re going to pull back the veil on hot button topic and how you can use them in your marketing campaigns.

Emotional Reactions on Facebook
The internet runs on emotions. We could almost say that’s a literal statement. Which is kind of scary if you think about it.

Back in 2014, Facebook got caught doing some naughty things. We are playing with our emotions just to see what would happen.

The response blew up the internet! Privacy activists took to the Twittersphere in droves ranting and raving about Facebook’s apparent lack of ethical rationale. And never never apologized for their supposed mistake.

Why did not Facebook apologize? Because they know that at the end of the day everybody will keep using Facebook.

Two questions naturally spring from this news. Why did Facebook experiment with people’s emotions? And why did they even tell anyone?

Facebook’s ad revenue depends on how many people use their services. The longer they are on Facebook, the more they are on.

So, figuring out what makes people tick is a natural and necessary part of running an ad run service like Facebook.

But Facebook can have done that without telling anybody. They had no obligation to tell their customers what they were up to.

But they told the whole world. Why? Because controversy sells.

Facebook created their own hot button topic. And it worked. Where did people go to complain about Facebook?

Yeah, some went to Twitter. But a whole lot of people ironically took to Facebook to complain about Facebook.

And Facebook summarily racked in the cash.

But Why Does This Happen?

Why do we so readily respond to situations like these in such an explosive manner? It all has to do with the brain’s reward center, the nucleus accumbens.

This is the area of ​​the brain that gives us the rewarding feelings when we eat good food, have good sex, make money, or gain social acceptance.

It’s a way in which our brain tells our body to survive. But in the contemporary world, we tend to abuse this survival mechanism. And this abuse is called addiction.

When we get addicted to something, it’s because we’re replacing something else in our lives. When you’re addicted to alcohol and drugs, you’re filling the role of good social relationships with alcohol. They give you the same feelings.

Facebook is like alcohol. It gives you those good feelings that normal social experiences give. When you post something and get your likes or comments your brain rewards you.

When you brain rewards with feel-good chemicals (hormones), you want more feel-good chemicals. So, you go back to social media for more. It’s what we call a feedback loop.

How to Use Hot Button Topics for Marketing
Hot topic buttons feed into the social media addiction feedback loop. The more exciting and controversial a topic, the more people get emotional. And emotions are directly linked to the reward center in our brains.

You can use these hot topic buttons to your advantage in social media marketing. But how?

There are two kinds of hot button topics. There are the aversion hot button topics and attraction hot button topics.

Hot button topics are things your audience or potential customers are interested in. And as a marketer, your goal is to fill some need in the customer’s life. We call this need the pain point.

The aversion hot button topic is controversies that highlight the pain point. These are things you want to get away from.

The attraction hot button topics are controversial things your potential customers want. These are things that will solve their pain point problem.

So, you essentially have to decide how you are going to approach the hot button topic. How are you going to press your customer’s buttons (like Facebook did in 2014).

For example, if you’re a water filtration company, you can bring up all too controversial problem in Flint, Michigan where their water has not been so healthy. This would be an aversion hot button topic.

Get people thinking about your problems and you ‘ll soon have people wanting solutions. These are solutions you offer.

Marketing Your Business Online: A Simple Guide

 

There’s no getting around it: if you want any kind of an edge in today’s business world, you need a firm hold on your online marketing.

But how do you go about it?

Where do you start?

Join us, today, as we take a closer look at how you can use online marketing to improve your online business.

Online Marketing: A Cosmetic Surgeon’s Guide
So you’re asking “How can I market my business online?”

Using cosmetic surgery as a example, let’s take a look at some of the notes you’ll need to hit for a successful online marketing campaign.

Keep It On Brand

Just because you’re online, does not mean you do not have to play by the same rules.

Whether it’s your logo, social media content, or a promotion, always make sure to use content that is consistent with the look and tone of your business.

Cosmetic surgery operations often tend towards smart, professional designs. Make sure not to drift too far away from your company’s basic look.

Consider SEO

Search Engine Optimization, or SEO, is one of the most popular digital marketing tools of the last ten years.

The idea is simple enough: an agency takes the copy from the front and back-end of your website and optimizes it for searchability.

They do this by using specific “key words” related to each page, and spacing them out according to specific standards. This, in turn, makes the page appear more “valuable” to search engines looking for sites relevant to different searches.

If a page is about “penis extension”, for instance, SEO peppers this phrase into content so that search engines like Google recognize the page as about that topic.

Go Social

The idea that social media is mostly a place for taking quizzes and sharing pictures of babies is a thing of the past.

Social media management is one of the fastest-developing realms of online business marketing.

And it’s easy to see why: businesses can respond directly to customer issues and reviews. What’s more, viral marketing and trends give someone with a social media profile the opportunity to see their names up in lights, online.

Invest in PPC

Of course, there are opportunities to pour your money into online marketing you’re doing.

Pay Per Click advertising (or PPC) is one of the best there is.

An efficient way of speeding up the marketing process, PPC operates according to one simple rule: you pay for each click made on your advert.

This is an excellent way to promote your online marketing campaign. From breast enlargement to rhinoplasty, promote your site with PPC to be more effective, especially in the beginning.

Discover The Benefits Of Online Marketing
Marketing your business online is the easiest way to reach out to hundreds of potential clients within your industry.

And, thanks to today’s article, you now know exactly how to use it in your business.

Whether you’re a plastic surgeon or a paper salesman, there is no excuse for not utilizing and optimizing your online presence.

Get Growing With Hydroponic Gardening

Within the last few years, hydroponics has become a popular way to garden fast and efficiently.

And thanks to its low barrier of entry, you can start a hydroponic garden with ease.

All you need for your brand new garden is the right system, atmosphere, and soil. Ready to learn more about how you can start gardening today? Keep reading.

Get Growing With Hydroponic Gardening
1. Pick Your System

Your first step in growing your gorgeous new greenery is to pick what type of system you want.

Traditional gardening may require a bit less research, but the results are not as strong. Finding the right hydroponic systems will take a bit more time, but it’ll be worth it.

Before you go about picking your system, let’s go over the two primary hydroponic systems.

Media-based systems use flowing water and allow the plants to sway freely.

Comparatively, water-based is exactly what you may think. It’s the closest thing you’ll find to the plant-in-pot gardening method. It may also use flowing water, but it depends on what you ‘re trying to grow.

Both systems have their own unique sets of benefits.

Determine the best system for your needs by considering the following few factors.

First, what are you trying to grow? There are certain systems that are better suited for certain plants and vegetables. Lettuce, for instance, tends to grow better in a media-based environment.
Next, where are you growing? If you’re going to grow in a greenhouse, you’ll need a different system than if you’re growing on your deck or for your walkway.
Finally, what are your resources? This includes atmosphere, growing area, and types of soil.
2. Finding the Right Environment

The great thing about hydroponic gardening is that you can do it pretty much anywhere.

Setting up your system is rarely very invasive, so even if you just want to grow some basil on your windowsill, you can.

That said, you ‘ll still want to follow the basics of traditional gardening.

Make sure that your plants have plenty of access to direct sunlight. Water is only part of the equation, after all. You can not expect your plants to grow in a dimly-lit area.

You’ll also want to make sure you’re regularly maintaining your hydroponic system. This entails a few different things depending on which method you’re using.

If you’re using the drip method, for instance, make sure the pumps are working as intended. The same can be said of similar methods, such as the ebb and flow method or even the wick system.

The latter system is great for those with a tight budget and little space. All you need to do is purchase a wick and let it drip onto your plants.

3. Building or Buying?

As you can see, hydroponic gardening is surprisingly simple. Now, you may be asking yourself whether to buy a system or build one of your own.

If you buy a system, you’ll know exactly what you’re getting. No need to do the extra research about best materials. Just set your plants, water, and watch them grow.

But building a system can be fun and make the project feel more personal. You can also build a system specifically for whatever type of plant you’re planning to grow.

Now, what are you waiting for? It’s time to start growing! Whether you’re looking for better water quality or want to create your own garden, hydroponics make growing easy.

5 Ways to Know if HVAC Training is Right for You

If you’re thinking of enrolling in an HVAC training school, you may be wondering if it’s right for you. Here are 5 ways to know it’s the right choice.

Job openings for HVAC technicians are expected to grow by 9% in the next year – meaning attending a training school is an excellent choice to ensure you get a job right out of the gate.

1. You’re Great At Time Management
In the HVAC field, you’ll be handling multiple jobs at once, fielding calls left and right, and answering queries and quote requests throughout the day.

Attending a training school will help you manage your time, and you will learn how to do it.

2. You’ve Got Mechanical Skills
Of course, your mechanical know-how does not have to be perfect when you’re starting out at a school, but you need to be comfortable around tools.

Familiarize yourself with basic terminology, and look into shadowing an HVAC technician before you start leg up.

3. You’re Physically Strong
Gym classes usually are not a part of the course listings of an HVAC training school – but because you ‘ll be lifting heavy equipment, going up walk – up flights of stairs in apartments, and lugging your tools around, make sure you’ re taking care of your body.

Plus, since many HVAC technicians work alone, there’s not a lot of help when it comes to the heavy lifting – and with the long days of job requires, working out will build stamina.

4. You’re An Excellent Problem Solver
Though HVAC training school courses will teach you how to fix problems, you’ll need to be able to do your work says it’s time to go.

You also need to be able to keep a level head in high-stress situations. Doing so will help you to keep a clear head, making the solution to the task at hand easier to find.

You’ll have to get creative, innovative, and tap into your industry HVAC problems out there.

5. You’re Great At Customer Service
In training school, you’ll quickly learn that not every job – or every client – is easy. Whether you’re working with a business or an individual, think of every call as a chance to improve your reputation – and therefore, gain new clients.

You should have a pleasant demeanor, keep the promises you make to customers, and have the patience to be able to explain what the problem is with their HVAC systems (in plain English) and your ideas about how to fix it.

The Artist’s Brain: Explained by Science

We’ve always known artists are a little different.

They think, talk, and work differently than the rest of us. Most of them even dress differently.

It should come as no surprise then that the most recent scientific studies show that artists’ brains are distinctively different than the rest of the population.

Dr. Rebecca Chamberlain of KU Leuven University in Belgium have noticed that most visual artists described “seeing” their work in their heads before they ever put pen to paper or brush to canvas.

She suspected that there are fundamental differences in artists’ brains. So she did what any self-respecting scientist would do: she led an experiment to find out.

In the study, researchers have 21 art students and 23 non-artists complete a number of tasks. During each task, they scanned their brains through a process called voxel-based morphometry.

Voxel-based morphometry is a neuroimaging technique that lets the scientists identify differences in the brain structure between individuals.

And through these experiments, Dr. Chamberlain made a few important discoveries.

Changes in structure
The brain scans show that artists’ brains had some distinctive differences.

Most notably, they have more gray matter in the parietal lobe. Specifically in a structure called the precuneus.

The parietal lobe processes information from the senses. This region is responsible for our visual and spatial reasoning.

According to the study, individuals with more developed visual reasoning are better at creating pictures in their head.

This suggests that before a painter even dips their black velvet brushes into the paint, their painting already exists in the parietal lobe. This inner picture guides the artist in a way that nonartists can not emulate.

Nature or nurture?
These findings raise an important question. Are artists better at drawing because they have an enlarged precuneus? Or has their precuneus increased in size after years of training?

Certainly, our habits can change our brain structure over time. Just like with our muscles, we brain changes with exercise.

Dr. Chamberlain states, “It falls into line with the evidence that the focus of expertise really does change the brain. The brain is incredibly flexible in response to training and there are huge individual differences that take into account tap into. ”

But could it be possible that artists have an enlarged parietal lobe before they even start honing their craft? Are certain people innately predisposed to be artists?

Determining this would require a much longer study with a larger sample size.

Scientists would need to study subjects before they even begin practicing their artistic skills. The study would then follow them through all of their training, comparing changes in their brain structure to non-artists.

Such a study would take decades and is unlikely to attract much interest in the way of funding.

The myth of the Right side
For a long time, the common understanding of brain structure is that the left hemisphere is more analytical and the right side is more creative. Therefore, more creative people have a more dominant right hemisphere.

However, according to this study, artists have increased gray matter on both sides of their brain. This is a significant blow to the myth of right-brain dominance.

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How Solar Thermal Panels Help Schools Save Money

Renewable sources of energy are essential for ensuring a sustainable future. But that’s just one of many upsides to installing solar thermal panels.

The savings to be with switching to solar are immense and large institutions stand to save the most. Here are a few solar thermal panels can help schools and colleges save money.

School Layouts Mean a More Cost-Effective Installation
Unsuitable roofs are one of the biggest arguments against solar panels. Angled installations do not get consistent sun and residential areas are more shaded. This means a solar system installation is less cost-effective than it could be.

Schools do not have this problem. The typical layout of a school is perfect for solar installation. School buildings often have roof roofs and plenty of unshaded space. This means greater solar panel output and greater savings for the school.

Reduced Operating Costs
The cost of energy consumption is calculated by determining the cost per unit of energy. These units are called megawatt-hours or kilowatt-hours. For context, the rate of energy consumption is measured in kilowatts or megawatts.

As of 2016, solar is the cheapest energy resource in the world. In other words, it’s the energy resource with the lowest cost per kilowatt-hour.

What’s more, large-scale installations save the most money. In 2016 Dubai sets the world record for the lowest-cost solar energy. Their massive solar array bid at under 3 cents per kilowatt-hour.

Schools and colleges often have sprawling campuses. This means they stand to benefit more than most from going solar.

Solar Energy Is Consistent
Energy costs are notoriously inconsistent.

Grid energy prices are trending upwards at a gradual but steady rate. And with natural gas prices only likely to increase, this trend is here to stay.

Electricity prices also fluctuate depending on the time of the month, season, or year.

Solar energy is consistent – the only cost being the installation and upkeep of the system. Installing solar thermal panels helps insulate the school against energy rate fluctuations and increases. The more consistent the school’s energy costs, the easier it is for the school to plan and budget for the future.

Going Solar Will Improve the School’s Brand and Drive Enrollment
Young people are the most environmentally conscious in the world. Studies have found that youth are not shy about demanding a sustainable futures and believe that investment in renewable energy is critical to achieving it.

Committing your school to sustainable practices improves its image. This, in turn, makes it more attractive to socially-conscious students.

Additionally, people associate schools and colleges with innovation and forward-thinking. Using the newest and most efficient form of energy will flag your school as a progressive establishment.

Solar Thermal Panels Are a No-Brainer
Switching to solar is not just great for the environment. Installing solar thermal panels will save your school money and upgrade your brand. And with schools like Yale and Princeton running solar on-site, you’d be in good company.

What are the Benefits of Using Polycom Mobile Phones

What are the Benefits of Using Polycom Mobile Phones

Today’s business landscape demands nothing but the best communication possible.

Sawmill 9-to-5 is basically dead, because business is done 24/7 in internet media and social media today. To improve your business communications, invest a set of polycom phones.

This type of phone uses Voice over IP (VoIP) internet communications instead of traditional landlines. In addition, features video chat, SMS, e-mail and other features.

Read on to find out why you need a poly phone in your office.

What are the Advantages of Polycom Phones?
Let’s see clearly why polio will have many advantages.

1. Call is Crystal Clear
When switching to a poly phone, users will see outstanding call quality. Thanks to high-speed internet, high definition sound quality.

Not just superb audio quality, video call streams with HD video and smooth flow. Because so much data is transferred, users can jump on conference calls with many different parties without having to beat them.

Businesses increase their sales conversions when calls are reliable and secure.

A dual quality phone platform is down on sales and marketing efforts, especially with this powerful hub.

2. Telephone System Provides All in One Box
Businesses thrive using this phone system because they have everything they need on one platform.

This phone not only accepts voice calls, businesses can experience the transition between video chats, mobile device sync, access to digital apps and more with ease. By not having to switch devices, users can improve workflow and maximize communication.

This phone makes meeting easy and will save you money in the process. Each system is equipped with LCD touch screen technology, making it easy to switch between functions and calls. What are the Benefits of Using Polycom Mobile Phones

While in the market for a poly phone system, running with VoiceOnyx is a good bet. The company not only has a high quality telephone system, but also prioritizes security so that data and information is not disturbed.

3. Phone With Easy Upgrade
Since this phone system does not rely on ground technology, the opportunity to expand is endless. Adding a phone line is as easy as creating an email address.

Polycom mobile phones have many hardware upgrades, allowing users to install various microphones to improve call quality. For example, a webinar hosting business professional might use an external mic, so they can speak clearly from a longer distance.

The phone is constantly having software upgrades and firmware to improve performance as well. Upgrading the firmware over the air gets rid of bugs and ensures all platforms operate as well as possible.

Takeaway
The ability to hold seamless conference calls helps all companies set goals and stay on the same page with every goal on a daily basis. What are the Benefits of Using Polycom Mobile Phones

Switching to a phone system of this kind is a no-brainer for businesses that want to reach the next level.

Touch the basics with companies that can help you to further improve your business marketing communications efforts. Their copywriting, marketing and sales services provide an excellent complement to the new phone system.